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Franchises VS Independent Brokers - What's the Diff?

Posted by on in Flagler County Real Estate
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Sometimes people wonder, "Why would someone go into the Real Estate business and want to be part of a franchise? Aren't there higher fees than if you just opened a storefront and started doing business?"

The first answer is, "Yes, it costs more to open a RE/MAX brokerage.  But it is well worth it!" And, more importantly, it is well worth it to the buyers and sellers that come to us. We are better able to help them because we are with RE/MAX.

For one thing, think about how franchises work. Some body has a recipe for fried chicken that everyone loves, and he is making more money running his chicken restaurant than any other restaurant around. So he decides to franchise it, and fried chicken restaurants pop up all across the country. And they thrive. They outlast local independent restaurants and make more money. Why? Because the first fried chicken company was doing it right and he taught all the people who bought franchises from him. They got a recipe that was popular and a formula that worked to make money.

In Real Estate it is much more complicated but the basic principle is the same: the original RE/MAX office knew what they were doing. They teach their franchisers how to do a good job doing things the same way. They tweak things throughout the years and communicate the new information to all their franchisers. So every office knows the "best" way to do things. This cuts through much of the confusion a new broker has when they open an independent office.

If you travel you probably see your favorite chain or franchise restaurants and you stop there knowing you will get food cooked just the way you like it. The same way, people who move across country look for a RE/MAX office when they relocate because they know they will be treated professionally by the brokers there.

Is that really worth the money? Does it really work? Yes!! Franchise Times named RE/MAX the top real estate franchise in 2013. RE/MAX was also in the top 20 of all franchises in all industries. That says a lot!

And what does that say for you, the home buyer or seller? It says we know the absolute best way to help you find a new home or sell your old one!  Stop by our office and see!

Source of Franchise Statistics

Tagged in: RE/MAX real estate